One of the best sources for local SEO knowledge, as mentioned by Greg is 2018 Local Search Ranking Factors.
Matthew publishes blog content and case studies on his personal website and on his company website. The case study that we talked about is published here with much more information and all the tiny details.
You can also watch the whole presentation on YouTube
Joelle is the Director of Marketing & Growth at Bookmark (her on Linkedin) and she spoke at the MozCon 2019 with a presentation on Image & Visual Browse optimization opportunities. The official title of her presentation was Get The Look: Improve the Shopper Experience with Visual Search Optimization. In a time where everyone talks about voice optimization, she thinks about the new channels that visual browse and purchase will bring.
You can check out the slides from her presentation here:
Another speaker from the Mozon conference, Paul Shapiro is the person behind one of the most important SO subreddits, /r/bigSEO, he has a very unique blog on Search Wilderness and runs a Technical SEO conference.
Here are his slides from the presentation, and you should go and check out his blog post, where you can find all the code that he talks about in the presentation.
Luke Carthy was one of the speakers at the MozCon 2019 and he uses his SEO tools in a weird way. This is why I wanted to talk to him, and he gave some great ideas on how to use your ScreamingFrog or your SiteBulb.
Here are the slides from his presentation:
SEO is tricky, if you mess it up once, you can have long term problems with your website and your rankings. This is why I invited Steven from ContentKing, an app that allows you to track the changes on your website. We had a wonderful talk with Steven about all the important things in SEO that people forget about, and should not. His presentation from the Digital Olympus conference is also attached so you can swipe through while you listen.
Josh is a business influencer and of course, a contributor to the best and most important magazines around the world, as you can hear in the podcast, he also wrote for a trail running magazine. In the podcast, he gives out 5 steps that you have to follow to become a contributor in magazines in your field.
Here you can follow the presentation
Looking at the competition for ideas is always a good thing, and our guest this time helps us do that. The guy that brought us SpyFu just brought us another tool, https://www.nachoanalytics.com/. Mike Roberts or @mrspy talks about one single hack that he found in the Amazon analytics that helps them get additional $10B and how you can use it on your website.
Here is the blog that Mike mentions in the podcast and if you are interested to explore this topic further, we had JP Sherman on the podcast talking about the optimization of the Red Hat websites internal search engine here.
This time we talk about the website that is my (and millions of people) favorite waste of time, Reddit, and how you can make it a source of inspiration for your content marketing. Daniel has a proven track record of how to make it to the top of Reddit and is ready to share.
Check out his presentation while you listen to the podcast.
Dana is one of the best SEO speakers, and we caught here after her SearchLove presentation, where she spoke about measuring and generally understanding the local search presence.
This are the slides from her presentation.