Digitalzone 18 is a marketing conference that takes place in Istanbul, Turkey. I've talked to Matthew Kay (@matthewkay87/) from Aira. He had a presentation called Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey. He is an SEO at hearth and approached content and content strategy from an SEO perspective.
JP Sherman is the Enterprise Search & Findability Manager at Red Hat and we talked about the on-site search, how they are using it at Red Hat and how e-commerce websites are (not) using it. You can find JP on twitter and you can check out slides from the presentation.
Another talk from the Brighton SEO conference, this time on Amazon SEO. Amazon can be one of the most important sales channels that your company uses. Prabhat is an expert on Amazon and eBay sales at OnlineSellerUK, and you can check out his presentation at the end of this post.
Here is the list of all the tools that Prabhat showed in his presentation
Rob is the VP of podcast relations at Libsyn and had a presentation at the Content Marketing World 2018. One of the things that I liked in his presentation is his comparison of blogs vs. podcast and how we can stand out with a podcast more.
He is the guy that created moz.com, he is that guy that publicly talks about all the problems that he had while he was the boss, and he is now the guy that has a new company that we all can't wait to see what is doing. Rand Fishkin spoke at the 2018 MozCon, with the presentation title Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't). We also talked about the Gmail launch and how that was a good launch, about his book and of course about his new company.
Purna Virji is the Senior Manager, Global engagement at Microsoft and was a speaker at the Search Leeds conference 2018. Her presentation was titled Intelligent search and intelligent assistants: Exploring the AI-era of search and she generally spoke about how Bing and Google are using AI in search, and how SEOs and website owners can use Artificial Intelligence in search marketing. There was an interesting view on voice search that you don't really hear all the time.
If you would like to see the whole presentation, here are the slides:
Lukasz Zelezny is the Director of Organic Acquisition at ZPG and he spoke at the Ungagged conference 2018 with a presentation SEO and content optimization in 2018 - How to win the game. You can also check out the presentation at the bottom.
Here are the links to the tools we mention in the podcast:
Oliver Brett - Screaming Frog spoke at Search Leeds 2018 conference with a presentation titled Why SEO wizards need user testing hobbits. Oliver is an SEO working at ScreamingFrog, a company that is first an SEO agency and they sell the tool Screaming Frog, probably the best SEO tool.
Niki is the Director of Communities Strategy and Social Media at Transamerica. She presented at the Content marketing conference on how the company Transamerica used online Facebook testing with dark advertising to test all the changes in the companies brand. She tells us what they learned and how.
The Time4Marketing podcast finds the best talks on all marketing conferences that you did not attend and talks to the speakers. They tell us, what they told at the conference, we ask them questions to go further, you get all the answers.