Looking at the competition for ideas is always a good thing, and our guest this time helps us do that. The guy that brought us SpyFu just brought us another tool, https://www.nachoanalytics.com/. Mike Roberts or @mrspy talks about one single hack that he found in the Amazon analytics that helps them get additional $10B and how you can use it on your website.
Here is the blog that Mike mentions in the podcast and if you are interested to explore this topic further, we had JP Sherman on the podcast talking about the optimization of the Red Hat websites internal search engine here.
This time we talk about the website that is my (and millions of people) favorite waste of time, Reddit, and how you can make it a source of inspiration for your content marketing. Daniel has a proven track record of how to make it to the top of Reddit and is ready to share.
You can find Daniel here and his agency Go Fish Digital here.
Check out his presentation while you listen to the podcast.
Dana is one of the best SEO speakers, and we caught here after her SearchLove presentation, where she spoke about measuring and generally understanding the local search presence.
She mentioned LocalFalcon as the best tool to measure your local presence and this blog post.
You can find Dana here and her agency here.
This are the slides from her presentation.
Facebook advertising can be complicated and tricky, this is why I was looking for speakers that can help you with that. Search Love is always a great conference, and Lindsay Dayton LaShell had a presentation that will help you a lot and, if you look at the slides, you will enjoy all the dogs in the presentations. The topic was Don’t Let Facebook Get You Down: Strategies for Results, Regardless of Your Ad Budget.
You can find Lindsay on Twitter.
The presentation from Search Love 2019
Scott is an expert on e-mail deliverability, the important metric that influences your e-mail marketing and he had a presentation at the MailCon 2019 with the title Diagnosing dedicated IP deliverability. He goes into details talking about how emails between servers are exchanged and what are all the different reasons that an email will be denied by the servers that deliver the e-mails to the recipients.
So, if you are concerned about your e-mail marketing, check out the episode and browse through the presentation that is embedded here.
Scott and I talked about the IBCoalition, check out their website that is still under construction, but you can subscribe to their e-mail and get all the news, I know I did.
We open the 2019 podcast with trends, new things, old things and new ideas that you should do in 2019. Bob is the owner of www.bobtripathi.com and introduces 5 marketing trends for 2019 in the podcast. Visit his website to download an e-book with additional 5 trends.
You can find Bob also on Linkedin.
Check out Bob's presentation from the conference:
Digitalzone 18 is a marketing conference that takes place in Istanbul, Turkey. I've talked to Matthew Kay (@matthewkay87/) from Aira. He had a presentation called Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey. He is an SEO at hearth and approached content and content strategy from an SEO perspective.
Here is his presentation
JP Sherman is the Enterprise Search & Findability Manager at Red Hat and we talked about the on-site search, how they are using it at Red Hat and how e-commerce websites are (not) using it. You can find JP on twitter and you can check out slides from the presentation.