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Time for Marketing

19
Aug 2019

23 - Paul Shapiro - Redefining technical SEO

Another speaker from the Mozon conference, Paul Shapiro is the person behind one of the most important SO subreddits, /r/bigSEO, he has a very unique blog on Search Wilderness and runs a Technical SEO conference.

Here are his slides from the presentation, and you should go and check out his blog post, where you can find all the code that he talks about in the presentation.

29
Jul 2019

#22 - Luke Carthy - Using SEO crawlers for CRO and UX wins

Luke Carthy was one of the speakers at the MozCon 2019 and he uses his SEO tools in a weird way. This is why I wanted to talk to him, and he gave some great ideas on how to use your ScreamingFrog or your SiteBulb.

You can find Luke on Linkedin, he is the Digital Lead at Mayflex and you can find him on twitter.

Here are the slides from his presentation:

15
Jul 2019

#21 - Steven Van Vessum - SEO Disasters: why they happen and how to prevent them

SEO is tricky, if you mess it up once, you can have long term problems with your website and your rankings. This is why I invited Steven from ContentKing, an app that allows you to track the changes on your website. We had a wonderful talk with Steven about all the important things in SEO that people forget about, and should not. His presentation from the Digital Olympus conference is also attached so you can swipe through while you listen.

If you want to check out Steven, here is his website, Twitter and Linkedin.

1
Jul 2019

# 20 - Josh Steimle - How to Become a Contributor to Forbes, Mashable, TechCrunch & More

Josh is a business influencer and of course, a contributor to the best and most important magazines around the world, as you can hear in the podcast, he also wrote for a trail running magazine. In the podcast, he gives out 5 steps that you have to follow to become a contributor in magazines in your field.

Check out Josh on his website at https://www.joshsteimle.com/ or find him on LinkedIn.

Here you can follow the presentation 

17
Jun 2019

# 19 - Mike Roberts - Amazon’s $10B Growth Hack That Nobody Knows About

Looking at the competition for ideas is always a good thing, and our guest this time helps us do that. The guy that brought us SpyFu just brought us another tool, https://www.nachoanalytics.com/. Mike Roberts or @mrspy talks about one single hack that he found in the Amazon analytics that helps them get additional $10B and how you can use it on your website.

Here is the blog that Mike mentions in the podcast and if you are interested to explore this topic further, we had JP Sherman on the podcast talking about the optimization of the Red Hat websites internal search engine here.

 

3
Jun 2019

#18 - Daniel Russell - The secret sauce - harvesting content ideas from Reddit

This time we talk about the website that is my (and millions of people) favorite waste of time, Reddit, and how you can make it a source of inspiration for your content marketing. Daniel has a proven track record of how to make it to the top of Reddit and is ready to share. 

You can find Daniel here and his agency Go Fish Digital here.

 Check out his presentation while you listen to the podcast.

20
May 2019

# 17 - Dana DiTomaso - Understanding your local search presence

Dana is one of the best SEO speakers, and we caught here after her SearchLove presentation, where she spoke about measuring and generally understanding the local search presence.

She mentioned LocalFalcon as the best tool to measure your local presence and this blog post.

You can find Dana here and her agency here.

This are the slides from her presentation.

18
Mar 2019

#16 - Lindsay Dayton LaShell - Don’t Let Facebook Get You Down: Strategies for Results, Regardless of Your Ad Budget

Facebook advertising can be complicated and tricky, this is why I was looking for speakers that can help you with that. Search Love is always a great conference, and Lindsay Dayton LaShell had a presentation that will help you a lot and, if you look at the slides, you will enjoy all the dogs in the presentations. The topic was Don’t Let Facebook Get You Down: Strategies for Results, Regardless of Your Ad Budget.

You can find Lindsay on Twitter.

The presentation from Search Love 2019

11
Feb 2019

#15 - Scott Shou - Diagnosing dedicated IP e-mail deliverability

Scott is an expert on e-mail deliverability, the important metric that influences your e-mail marketing and he had a presentation at the MailCon 2019 with the title Diagnosing dedicated IP deliverability. He goes into details talking about how emails between servers are exchanged and what are all the different reasons that an email will be denied by the servers that deliver the e-mails to the recipients.

So, if you are concerned about your e-mail marketing, check out the episode and browse through the presentation that is embedded here.

Scott and I talked about the IBCoalition, check out their website that is still under construction, but you can subscribe to their e-mail and get all the news, I know I did.

4
Feb 2019

#14 - Dmitriy Kruglyak - 4 Phases of Successful Facebook Advertising Project

Dmitriy spoke at the Affiliate Summit West 2019 on how to build workflows and checklists to make your Facebook advertising more profitable.
Go and check out Dmitriy's blog at https://targetchoice.com/blog/ or contact him on LinkedIn.