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Time for Marketing

Jul 2018

Episode 2 - Niki Vecsei Harrold - Case Study Transamerica

July 2, 2018

Niki is the Director of Communities Strategy and Social Media at Transamerica. She presented at the Content marketing conference on how the company Transamerica used online Facebook testing with dark advertising to test all the changes in the companies brand. She tells us what they learned and how.